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Not only trying to compete with Google, Apple was trying to attack Microsoft in the mobile business. If Google would be pounded through the IAD, the ad platform for iPhone and iPod Touch applications, Microsoft is being attacked through the gaming service.

One of new feature that Apple provided in iPhone is Game Center. This service allows developers to make social networked applications, such as multiplayer gaming. Preview GameKit API (application programming interface) that provides these Game Center features available in iPhone OS 4 software and SDK (software development kit).

Users can invite friends to play games together, doing a multiplayer game, playing, checking results, and comparing the highest score.

API to develop applications that connect to Game Center is available now to use. However, new functions will run on iPhone and iPod Touch devices by the end of this year.