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Microsoft began aggressively to promote their new Bing search engine. Microsoft surely tries to decrease Google domination on the net. Microsoft promotes Bing through Television advertising. Microsoft makes a big spending on this promotion activity. The estimated budget that Microsoft provides between U.S. $ 80 to U.S. $ 100 million.

On their first advertising edition Microsoft exploit the America economic condition and they make Google as their shooting target. There are critical statements in the ad that the search service on the internet at this time does not work correctly. The users are exposed to the syndrome 'search overload' where the search results do not match with user desired.

In this ads show that today people are spend many time to search while economic condition continue to drop and then Bing show up and claim as a savior.

"Start at this time, over search is officially ended. From Now on, we need the correct information to make the prefect decisions," said Bing's ads.

Bing is truly ambitious project from Microsoft to eliminate Google from the net. But unfortunately if we considering the fact that Google almost dominate on every search aspect on the net, Microsoft seemly need more time to compete with Google.

Here are Bing ads VS Google Video :


2 Comment

the fachia said... @ June 8, 2009 at 12:53 AM

Iya nih microsoft mencoba untuk bersaing.. :)

HiTechno Corner said... @ June 13, 2009 at 12:06 PM

the fachia : Biar Google ga terlalu mendominasi ya :)

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